The Body Shop partnered with Adludio during their Christmas 2017 campaign with the objective of connecting with millennials.

Targeting a mobile-first audience, Adludio created six visually-stunning mobile ads that included playable mini-games. With every mini-game completed, millennials were rewarded with discount vouchers.

Ad-spend was only activated when consumers opted into the brand experience with an intentional action, ensuring no media spend was wasted.

Over one million impressions led to 266,429 genuine brand engagements, translating to a 22% engagement rate, helping The Body Shop smash its campaign targets with an increase in store footfall and sales revenue last Christmas.