Josephine Tan is an accomplished marketer who has spent the last 20 years spearheading digital strategy and operational excellence with proven commercial impact across the Asia Pacific region.
Josephine is currently Global Media Director at McDonald's where she is responsible for driving digital acceleration and activation, with a focus on data & technology, to deliver personalized consumer connections and communication. She also led digital product marketing for McDelivery with the McDonald's owned ordering platforms -- web and app, and was instrumental in elevating the customer experience from a functional to seamless consumer-first approach.
Prior to McDonald's, Josephine was Regional Head of eCommerce/Digital for P&G and Dell at MediaCom where she established the eCommerce expertise and upscaled capabilities in markets to achieve business results. She also spent a few years living and working in North Asia countries where she managed CBS Interactive's digital transformation and global media solutions, and led marketing and ecommerce at a travel startup.
A firm believer in the need to embrace constant innovation and learning, Josephine is inspired by the prospects of the current-day industry evolution to enable greater accountability, relevance and results in Media, which has led to numerous award-winning initiatives throughout her career. Outside of work, Josephine is also an aspiring (novice) potter who aims to create utilitarian pieces of ceramic art.