Head of Programmatic and Data
Star Media Group

Karen Lim is currently the Head of Programmatic and Data at the Star Media Group, Malaysia and is responsible for leading the programmatic strategy for the company’s digital properties and building its programmatic and data technology stack. With more than twelve years of media experience, she has worked with media owners such as The International New York Times, SEA Globe, Focus Asean, Discover and The Metro Network and has exposure across international print, digital, and out-of-home (OOH) media.

As a business strategist, she contributes revenue perspectives into the development of digital product initiatives and champions operational efficiencies by leveraging on automation and the use of data.

A firm believer of change, she adopts processes that constantly iterate and improve by embracing the advancements of technology. Trained as a marketer with the Chartered Institute of Marketing (CIM) UK, she is en route to achieving the Chartered Marketer status. When she’s not at work, she enjoys a good read and predicting movie endings. 


“It’s a great time to be in media at this moment as media tools proliferate and we celebrate each other’s learning in demonstrating the best use of digital technology”.

Judging panel

Dan Robins

Head of Programmatic & Data - APAC

Sonal Patel

President of Programmatic Services - Asia Pacific
Dentsu Aegis Network

Janice Chan

On Demand CMO

Sanchit Sanga

Chief Digital Officer (Asia Pacific, Middle East & Africa)

Josephine Tan

Director, Digital Solution Readiness

Jennifer Chase

vice president, digital sales, solutions & operations

Jennifer Villalobos

VP and Head, Digital Business

Karen Lim

Head of Programmatic and Data
Star Media Group

Phil Wade

Chief Marketing Officer
Jetstar Airways

John Matthews

Director of Customer Acquisition
Fox Sports

Niall Hogan

Managing Director, Southeast Asia
Integral Ad Science

Piotr Jakubowski

Go Jek

Mark Halliday

CEO, Performance
Omnicom Media Group Asia Pacific

Carl Nawagamuwa

Head of Platform Sales, SEA
Google (DoubleClick)

Krishnan Menon

chief client officer, apac

Wendy Hogan

CX & Marketing Strategy Director
Oracle Corporation

Phil Townend

chief commercial officer, apac

Ryan Pestano

General Manager, APAC

Edward Wong

VP of Marketing