Background & Key Dates

In 2013 The Drum, Europe’s largest media and marketing website, joined forces with the industry to address the fact that many advertisers were shying away from programmatic trading for an abundance of reasons including not fully understanding how it all works, lack of transparency and as a consequence not trusting the process.

We wanted to rid the mystic and confusion surrounding this buoyant sector so we focused on highlighting the companies that were majoring on clarity and transparency.
That was when our Digital Trading Awards programme was born.
The programme has been running for four successful years in the UK, three in the USA and now its the second year in APAC.

It’s not just an awards show but the start of an editorial program and calendar of events culminating with the awards ceremony in October, showing The Drum's commitment to programmatic trading.

Entries are open across APAC and with The Drum's support we put both entrants and sponsors in-front of a captive audience. 

We know how to celebrate excellence. We know how to throw a party. But more importantly we know how to give great companies the recognition they deserve.



Who Can Enter?

Entries are open to anyone in the digital media/trading ecosystem who can show that they offer a high value service or technology. Including Advertisers, publishers, agencies, trading desks, technology companies etc.

Agencies/companies must be based within APAC or have produced work for an APAC based client.

What Is Eligible?

All entries must have been live to market at some point between July 2017 and August 2018.
(Entries do not have to be created within this timescale. Entries previously submitted to the Awards are not eligible.) 

Why Should you Enter?

• To raise your profile as an award-winning agency/company in the programmatic industry

• To prove your credentials in the increasingly complex digital trading market

• To help attract new business

• To demonstrate your digital talent and skills to your company, clients and peers

• To have your work judged by the esteemed clients and creatives on our judging panel

• To reassure clients that you are the best company for the job

• To gain fantastic PR opportunities

• To boost morale throughout your company and to reward your hardworking individuals and teams

Entry Fees

First Entry: 420 SGD 
Additional entries: 275 SGD 

You may enter as many categories as you wish, however each entry must be treated as a separate entry and payment made for each.
Please note: You will only recieve the additional entry rate when you submit and pay for all entries at the same time. 

Tips for Entering

In the UK we held an awards workshop to hear from previous Drum judges and Award winners and find out the secret to an award winning entry.
Watch the video to find out their hints and tips. 

Other tips include:

  • Give each entry a unique title to grab the judges interest - try to avoid generic names.
  • When writing your report don’t assume the judges have seen your work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases.
  • If not commercially necessary please do not add additional password protection.
  • Please include usernames and passwords, if required, for the judging.
  • Although not essential, testimonials can help reinforce statements made in your entry. 

Writing your Entry Report

Your full report should be no more than 1500 words, 250 words should be used for an executive summary.
Please note: You must use the correct template for the category you are entering;

The format for your report is as follows: 
To see what to cover in each category, see the categories page.

Your Executive Summary should summarise the key points of your report. This should be a maximum of 250 words.

Provide a description of the project/campaign/ strategy. Describe the problem.

Provide details of the campaign/strategy’s budget.

Include your client’s brief and objectives, including any targets set and KPIS.

Describe the strategy for achieving the above objectives and how you got there.

Provide quantitative results including evidence of effectiveness prior and post campaign/strategy. Please provide comparable before and after figures. Use exact figures rather than %.
You may include graphs and images in your report as long is doesn’t exceed the file upload limit.

Include testimonials where possible to back up your results.



Entry Rules

Your Digital Trading Awards entry must adhere to the rules below:

• All submissions must be made online.

• Work entered into more than one category must be treated as a completely separate entry.

• Multiple entries can be made but separate payment must be made for each.

• All entries must be supplied and conform to category rules/ submission formats.

• Entries must be received by no later than the entry deadline.

• The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category

• Due to the number of entries received we can’t give feedback about specific entries.

• The organisers reserve the right to publish/exhibit screen grabs and/or submitted report in relation to the awards. Please note nominated/ winning reports may be published on or in The Drum magazine unless otherwise stated.

• The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.

• The judges’ decision is final.

• All entries submitted must be legal. Any entries containing offensive material will be disqualified.

• All entries must have been live to market at some point between July 2017 and July 2018.

 (Entries do not have to be created within this timescale.)

How will my Entry be Judged?

After the entry deadline the judging panel will be given access to read your submission and view your supporting materials (images, videos & links)
The judging panel will be looking for evidence of:

  • Clear strategic thinking
  • Innovation
  • Effectiveness
  • Tangible results

After the panel have carried out their pre-judging they will meet in August to discuss the entries and decide on the finalists, commendations and award winners.

When will Finalists be Announced?

The finalists will be announced on the website and via social media on 13 September 2018
Follow us on Social to be the first in the know: @DDTA_APAC

All entrants will be notified when the announcement has been made and nominees will receive a congratulatory email.

When are the Results Revealed?

Those who are nominated will find if they have won an Award, received a commendation or remain a finalist at the awards ceremony which takes place on 12 October in Singapore.