OVERALL 

Description

For any programmatic ad sales team. Who are the best team out there? If you think yours sales team is the best, then make sure you enter this category.

Criteria

Entries should demonstrate: Impressive sales and growth. Hitting/exceeding targets/objective. Great relationships internally and externally, the ability to go the extra mile with flexibility and efficiency, Testimonials - Highly recommended as part of the entry. Your entry report should use the following structure: tell us you client list, your team members and structure, your executive summary to summarize your key points, what your team has achieved over the past year and client testimonials

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The best of the best, a non entered category but all awarded entries will be considered for this top award. Chosen from all the award winning work and announced at the awards

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Chosen by the chair of the judging panel as their personal favourite and announced at the awards

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RESEARCH BASED 

Exclusive and free of charge, these two award categories will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

Agency of the Year Award

The Agency of The Year award is a FREE research-based category that recognizes the very best agencies in the business. To enter, register your agency with The Drum Recommends for free (our client rating platform) and get recommended by collecting a minimum of 3 positive ratings for your services. Find out more here.
To nominate an agency you work with, complete this short survey here.

The winner will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

Peer nomination deadline: Wednesday, September 7, 2022

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Rising Star of the Year Award

The Rising Star of the Year Award highlights individual excellence in advertising and marketing and celebrates the pioneers of tomorrow.

This is a research-based award, open to all, and you can make your nominations here.

Tell us about the Rising Stars who have worked in the industry for three years or less (as of January 2022) and have made significant progress in your company or another.


Peer nomination deadline: Wednesday, September 7, 2022

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SECTOR 

Description

 For any retail, e-commerce, and consumer goods business or organization.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For any financial service including insurance, banking, accountancy, engineering etc.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For work you’ve created for any charity/not-for-profit organizations.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

For any public sector organization, service, government body, or individual project.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

 

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

For any organization working in the health and pharma sector.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

For any b2b sector organization, service or individual project.

 

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

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Description

 For any business in the leisure and travel industry or for any sport business or organization

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

 

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For work you’ve created for any automotive or transport business.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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DATA/DIGITAL/TECHNOLOGY/PLATFORM 

Description

 Our industry is changing and developing at an alarming rate, but what are the game-changers? What are the technologies, platforms, ideas and innovations that are going to make a lasting impact and change the way we do things?

Criteria

Judges want to see how what you are doing is game-changing what is new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For agencies and/or advertisers to show how they have utilized data to drive the success of a campaign. Entries should demonstrate: • Planning, personalization, unification and integration of data (e.g. First party CRM, third party data etc.) • How the data has driven campaign success

Criteria

 In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition.

Criteria

 Entries should demonstrate: • Evidence of a successful partnership that facilitates value creation for the client, advertiser or brand • How the partnership has evolved to maximize the skillset or platform for each party (e.g. Agency data planning, client first-party data and vendor DMP or DSP) • How the partnership has driven success (measurable results and/or competitive advantage for the client

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description 

This category will reward the best agencies incorporating digital out of home into their programmatic strategy. Entries should include how DOOH was used to leverage the campaign and how this had a positive impact on overall results.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

Forecasting and reporting will be of interest alongside any other bespoke features particular to the technology.

Criteria 

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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NEW FOR 2022 

Description

 Recognizing the contextual advertising offering that is most effective in helping clients achieve business objectives.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 Rewarding the best ad serving solution for video.

Criteria

 Judges want to see how your solution is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your solution should win this award

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For work you’ve created for any fashion, health, beauty or luxury brand/company

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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STRATEGY/CAMPAIGN 

Description

 This category rewards those companies/campaign that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description 

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could provide evidence such as click-through performance, conversions and direct responses.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 This category will reward a solid digital advertising campaign that has had a major cut through, delivering major engagement, impressive sales results or any other metric that would justify as being of high impact.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 Show us how you’ve used branded content to improve the success of your client. We’re looking for fresh approaches, quality and effectiveness. 

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate: • Examples of click through, conversions and direct responses • Other metrics that show objectives have been fulfilled

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For agencies to demonstrate how they have bought and implemented a multi-channel campaign. Entries should demonstrate: • Examples of innovation, value to the client, effectiveness of buy • Evidence of a culture of clarity and transparency

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries could demonstrate: • Examples of click-through, conversions and direct responses • Other metrics that show objectives have been fulfilled

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For an innovative strategy or campaign that has engaged the target audience. Entries could demonstrate • Examples of click-through, conversions and direct responses • Other metrics that show objectives have been fulfilled • Return on investment for a client budget.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 For any campaign or project you’ve created that involves affiliate marketing. Your entry should demonstrate strategic vision, innovation and success against objectives.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

At The Drum, we believe that marketing can change the world. We want to give recognition to AdTech or programmatic campaigns that drives forward socially responsible marketing and brand purpose.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 This category will reward the best digital advertising within any gaming platform.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these. Entries should demonstrate: • Imaginative use of data • Creative placements • Integration across platforms.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate:

• Examples of click through, conversions and direct responses

• Other metrics that show objectives have been fulfilled


Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate a great return on investment, ability to work in collaboration with media owners and best use of a client budget. This includes buy or sell side

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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Description

Whilst programmatic trading is growing hugely it is vital that it does not become synonymous with automation alone, but rather that it is used to help boost online creativity. We want to reward the most creative use of technology. Entries should demonstrate:

• Imaginative use of data

• Excellence in creative executions across platforms

• Innovative use of technology


Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2021 and August 2022. Entries do not have to be created within this timescale.

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