5
Adtech for Good

Description

At The Drum, we believe that marketing can change the world. We want to give recognition to AdTech or programmatic campaigns that drives forward socially responsible marketing and brand purpose.


3
Automotive and Transport

Description

 For work you’ve created for any automotive or transport business.


0
B2B

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

4
Best Ad Sales Team of the Year

Description

For any programmatic ad sales team. Who are the best team out there? If you think yours sales team is the best, then make sure you enter this category.


0
Best Ad Serving Solution for Video - New for 2022

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

0
Best Audience Measurement Platform

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

3
Best Branding Campaign

Description

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these.

9
Best High Impact Campaign

Description

 This category will reward a solid digital advertising campaign that has had a major cut through, delivering major engagement, impressive sales results or any other metric that would justify as being of high impact.


3
Best Innovation

Description

 Entrants should demonstrate a great return on investment, ability to work in collaboration with media owners and best use of a client budget. This includes buy or sell side


7
Best Mobile Campaign

Description 

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.

4
Best Omni-Channel Campaign

Description

 For agencies to demonstrate how they have bought and implemented a multi-channel campaign.

5
Best Paid Search Campaign

Description

 For an innovative strategy or campaign that has engaged the target audience.

2
Best Paid Social Campaign

Description

For an innovative strategy or campaign that has engaged the target audience.

10
Best Response to Change

Description

 This category rewards those companies/campaign that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift.

4
Best Use of Gaming

Description

 This category will reward the best digital advertising within any gaming platform.


4
Best use of Tech in OOH

Description 

This category will reward the best agencies incorporating digital out of home into their programmatic strategy.

3
Best use of Video Ads

Description

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.


0
Fashion, Health, Beauty or Luxury - New for 2022

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

8
Finance and Professional Services

Description

 For any financial service including insurance, banking, accountancy, engineering etc.


5
Game-Changing Advertising Technology

Description

 Our industry is changing and developing at an alarming rate, but what are the game-changers? What are the technologies, platforms, ideas and innovations that are going to make a lasting impact and change the way we do things?


0
Healthcare and Pharma

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

9
Most Effective Contextual Ad Targeting Campaign - New for 2022

Description

 Recognizing the contextual advertising offering that is most effective in helping clients achieve business objectives.


7
Most Effective Programmatic Media Partnership

Description

 For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition.


4
Most Effective Use of Affiliate Marketing

Description

 For any campaign or project you’ve created that involves affiliate marketing. Your entry should demonstrate strategic vision, innovation and success against objectives.


6
Most Effective Use of Branded Content

Description

 Show us how you’ve used branded content to improve the success of your client.

2
Most Effective Use of Creativity

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

5
Most Effective Use of Data

Description

 For agencies and/or advertisers to show how they have utilized data to drive the success of a campaign.

8
Most Effective Use of Performance

Description

 For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc.

0
Music, Entertainment, Gaming and E-Sports

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

3
Not-for-Profit/Charity

Description

 For work you’ve created for any charity/not-for-profit organizations.


3
Public Sector or Government

Description

For any public sector organization, service, government body, or individual project.


9
Retail, Ecommerce and Consumer Products / Service

Description

 For any retail, e-commerce, and consumer goods business or organization.