The Drum Awards for Digital Advertising APAC 2022

1

Grand Prix

4

Finance and Professional Services

Nomination

AIA Vitality MasterClass

Company

PT. Maleo Kreatif Indonesia

Client

AIA Indonesia (PT. AIA Financial)

Entry image

Entry credits

Brand: Sainthan Satyamoorthy, President Director, PT. AIA Financial Madhi Suryanto, Head of Brand and Communication, PT. AIA Financial Reza Pratama, Brand & Advertising Head, PT. AIA Financial Lia Merdekawaty, Corporate Communication Head, PT. AIA Financial Rizki Wardani, Media & Sponsorship Manager, PT. AIA Financial Chandra Wibowo, Digital Manager, PT. AIA Financial Garnia-Y Juwondo, Partners Management Vitality, PT. AIA Financial Rifqi Wirawan Ogi, Brand & Advertising Assistant Manager, PT. AIA Financial Melinda Restiani Sopyani, Design Communication Brand and Advertising, PT. AIA Financial Inez Winurtisa, Marketing & Communication Support, PT. AIA Financial Agency: Jeffrey Nijstad, Chief Digital Officer, PT. Maleo Kreatif Indonesia Wirastomo Hadi, Executive Creative Director, PT. Maleo Kreatif Indonesia Adyasa Devindra, Creative Group Head, PT. Maleo Kreatif Indonesia Rendi Ade Wijaya, Art Director, PT. Maleo Kreatif Indonesia Hagi Andara, Art Director, PT. Maleo Kreatif Indonesia Moza Valentina Afriza, Copywriter, PT. Maleo Kreatif Indonesia Olivia Stella Tendean, Sr. Account Executive, PT. Maleo Kreatif Indonesia Imanuella Ruth, Account Executive, PT. Maleo Kreatif Indonesia Carin Amanda, Associate Account Director, PT. Maleo Kreatif Indonesia Poppy Imlati, Business Director, PT. Maleo Kreatif Indonesia Nana Kuinra, Brand Strategist, PT. Maleo Kreatif Indonesia Kahfi Ramadan, Brand Strategist, PT. Maleo Kreatif Indonesia Aziz Hadi Bhaktiar, Content Strategist, PT. Maleo Kreatif Indonesia Imam Gozali, Producer, PT. Maleo Kreatif Indonesia

show more show less

2

Best Buy Side Team or Agency

4

Most Effective Use of Affiliate Marketing

5

Retail, Ecommerce and Consumer Goods

3

Healthcare and Pharma

1

Best In-House Team

2

Music and Entertainment

4

Public Sector

6

Best Response to Change

Nomination

'9x16' Stores

Company

BBDO Singapore

Client

Visa

Entry image

Entry credits

1. Frederique Covington Corbett - Senior Vice President, Visa Global Brand Strategy 2. Anita Kanal - Vice President, Visa AP Consumer Marketing 3. Alex Khoury - Senior Director, Creative, Content, and Agency Management, Visa AP Consumer Marketing 4. Nicole Macanip - Content Manager, Visa AP Consumer Marketing 5. Sarah Potter - Senior Director, Digital, Media, Data, Visa AP Consumer Marketing 6. Jac Phillips - Head of Marketing Australia, New Zealand, and South Pacific, Visa 7. Simone Moss - Marketing Director, Visa Australia 8. Karen McGregor - Head of Marketing Singapore, Malaysia, Thailand, Visa 9. Liru Chan - Marketing Director, Visa Singapore 10. Matthew Chase - Marketing Director, Visa Singapore 11. Guan Hin Tay, Chief Creative Officer, BBDO Singapore 12. Malcolm Wee, Associate Creative Director, BBDO Singapore 13. Imran Chaudhry, Head of copy, BBDO Singapore 14. Richard Koh, Film Director, Pixel Post 15. Gerard Peter, Executive Producer, Pixel Post 16. Benjamin Lazaroo, Producer, Pixel Post 17. Ahmad Khalili, Post Production Senior Producer, Pixel Post 18. James Chew, Post Production Supervisor, Pixel Post 19. Jay Lim, Editor, Pixel Post 20. Ali Sajedi, Visual EFX, Pixel Post 21. Jumadil (Joe) Baharudin, Composition and Colourist, Pixel Post 22. Zanil Abdul Latif, Art Director, Pixel Post 23. Nicholas Chin, Director of Photography, Pixel Post 24. Joe Liew, Talent 25. Putrina, Talent 26. Karan Hunda, Talent

show more show less

2

Media Agency of the Year

6

Game-Changing Advertising Technology

5

Not-for-Profit/Charity

4

B2B

4

Best Ad Sales Team of the Year

4

Rising Star

5

Most Effective Programmatic Media Partnership

3

Best Overall Technology for Programmatic Trading (sell side)

7

Most Effective Use of Data

5

Most Effective Use of Branded Content

3

Best use of Tech in OOH

3

Adtech for Good

Award

L'Oreal helps Indonesians #StandUp against Street Harassment

Company

InMobi

Client

L'Oreal Paris Indonesia, Wavemaker Indonesia, InMobi

Entry image

Entry credits

Adina Maria, Marketing Director, L’OREAL INDONESIA Beatrix Sesario, Product Manager, L’OREAL INDONESIA Fabian Wijaya, Media Director, L’OREAL INDONESIA Claudia Anthoinette, Head of Digital & Media, L’OREAL INDONESIA Didit Darmawan, Sr. Media & CRM Manager, L’OREAL INDONESIA Lily Chen, Performance Marketing Manager, L’OREAL INDONESIA Hilda Anggraini, Group Head Planning, WAVEMAKER INDONESIA Amanda Rianti Utomo, Planning Manager, WAVEMAKER INDONESIA Milla Malida, Associate Manager Investment,, WAVEMAKER INDONESIA Melina Asviani, Admin Investment, WAVEMAKER INDONESIA Rohit Padukone, Client Lead Partner, WAVEMAKER INDONESIA Natassa Gunarso, Associate Partner, Planning, WAVEMAKER INDONESIA Amir Suherlan, CEO, WAVEMAKER INDONESIA Su Rei Khoo, Manager, Performance, MINDSHARE Marc Oshea, Director, Performance, MINDSHARE Ashley Chee, Senior Executive, Performance, MINDSHARE Clarissa Lim, Senior Executive, Performance, MINDSHARE Cadika Rachmawan, Sales Lead, InMobi Sawitri Sadjimo, Sales Manager, InMobi Stefany Atmadja, Interactive Art Director, InMobi Vindy Sofina, Senior Interactive Designer, InMobi Gokul J Lead Web Developer, InMobi Arthi Ganesh, Interactive Art Director, InMobi Emil Uthup John, Lead - Account Management, InMobi Anish Daryani, President Director, M&C Saatchi Dami Sidharta, Chief Creative Officer, M&C Saatchi Elki Hendria, Executive Planning Director, M&C Saatchi Nadia Yuliani, Creative Director, M&C Saatchi Adryana Putri, Sr. Art Director, M&C Saatchi Erlita Putrianti, Sr. Copywriter, M&C Saatchi Grace Shi, Sr. Graphic Designer, M&C Saatchi Putri Rahayu, Integration Director, M&C Saatchi Shinta Dhamayanti, Integration Manager, M&C Saatchi Khushbu Samtani, Integration Manager, M&C Saatchi Laurencia Yoanita, Sr. Planning Officer, M&C Saatchi Dhea Ishar, Digital Strategist, M&C Saatchi Rahmawati Putri, Sr. Content Producer, M&C Saatchi

show more show less

2

Best use of CTV / OTT video

4

Best Omni-Channel Campaign

Award

“Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab

Company

HAKUHODO (Lead Agency), Grab (Publisher)

Client

Panasonic

Entry image

Entry credits

Yoshitaka Kitagawa, Creative Director, HAKUHODO Shoichi Fukui, Project Manager, Hakuhodo DY Holdings Kota Yamakawa, Art Director, HAKUHODO Sotaro Akira, Copy Writer, HAKUHODO Takeshi Ito, Copy Writer, HAKUHODO Takaho Nakanishi, PR Director, HAKUHODO Yuki Kusuda, Strategic Director, HAKUHODO Tatsuya Ishidaka, Strategic Director, HAKUHODO Ichiro Senba, PR Director, HAKUHODO Anna Ikoma, PR Director, HAKUHODO Masato Aoki, Executive Sponsor, Hakuhodo DY Holdings Miho Kaneko, PR Director, Vector Kumi Kobayashi, PR Director, Vector Yuta Yoshioka, PR Director, Vector Tomoka Yamada, PR Director, Vector Adeline Lau, PR Director , Vector Ikuto Oshima, Producer, 21 Inc. Kazuk Shiraishi, Production Manager, 21 Inc. Takahiro Maruo, Photographer, TRIBUS Hashmi Rafsanjani, Project Manager, Grab Hui Shi Tjan, Project Marketing Manager, Grab Jaydee Lok, Project Marketing Manager, Grab Sophia Foo, Campaign Manager , Grab Ruyee Cheong, Campaign Manager, Grab Mai Truong, Campaign Manager, Grab Linggih Taufik, Campaign Manager, Grab Ken Mandel, Executive Sponsor, Grab

show more show less

1

Best B2B D&I Program / Initiative

6

Best Video Campaign

Highly Commended

'9x16' Stores

Company

BBDO Singapore

Client

Visa

Entry image

Entry credits

1. Frederique Covington Corbett - Senior Vice President, Visa Global Brand Strategy 2. Anita Kanal - Vice President, Visa AP Consumer Marketing 3. Alex Khoury - Senior Director, Creative, Content, and Agency Management, Visa AP Consumer Marketing 4. Nicole Macanip - Content Manager, Visa AP Consumer Marketing 5. Sarah Potter - Senior Director, Digital, Media, Data, Visa AP Consumer Marketing 6. Jac Phillips - Head of Marketing Australia, New Zealand, and South Pacific, Visa 7. Simone Moss - Marketing Director, Visa Australia 8. Karen McGregor - Head of Marketing Singapore, Malaysia, Thailand, Visa 9. Liru Chan - Marketing Director, Visa Singapore 10. Matthew Chase - Marketing Director, Visa Singapore 11. Guan Hin Tay, Chief Creative Officer, BBDO Singapore 12. Malcolm Wee, Associate Creative Director, BBDO Singapore 13. Imran Chaudhry, Head of copy, BBDO Singapore 14. Richard Koh, Film Director, Pixel Post 15. Gerard Peter, Executive Producer, Pixel Post 16. Benjamin Lazaroo, Producer, Pixel Post 17. Ahmad Khalili, Post Production Senior Producer, Pixel Post 18. James Chew, Post Production Supervisor, Pixel Post 19. Jay Lim, Editor, Pixel Post 20. Ali Sajedi, Visual EFX, Pixel Post 21. Jumadil (Joe) Baharudin, Composition and Colourist, Pixel Post 22. Zanil Abdul Latif, Art Director, Pixel Post 23. Nicholas Chin, Director of Photography, Pixel Post 24. Joe Liew, Talent 25. Putrina, Talent 26. Karan Hunda, Talent

show more show less

Award

L'Oreal helps Indonesians #StandUp against Street Harassment

Company

InMobi

Client

L'Oreal Paris Indonesia, Wavemaker Indonesia, InMobi

Entry image

Entry credits

Adina Maria, Marketing Director, L’OREAL INDONESIA Beatrix Sesario, Product Manager, L’OREAL INDONESIA Fabian Wijaya, Media Director, L’OREAL INDONESIA Claudia Anthoinette, Head of Digital & Media, L’OREAL INDONESIA Didit Darmawan, Sr. Media & CRM Manager, L’OREAL INDONESIA Lily Chen, Performance Marketing Manager, L’OREAL INDONESIA Hilda Anggraini, Group Head Planning, WAVEMAKER INDONESIA Amanda Rianti Utomo, Planning Manager, WAVEMAKER INDONESIA Milla Malida, Associate Manager Investment,, WAVEMAKER INDONESIA Melina Asviani, Admin Investment, WAVEMAKER INDONESIA Rohit Padukone, Client Lead Partner, WAVEMAKER INDONESIA Natassa Gunarso, Associate Partner, Planning, WAVEMAKER INDONESIA Amir Suherlan, CEO, WAVEMAKER INDONESIA Su Rei Khoo, Manager, Performance, MINDSHARE Marc Oshea, Director, Performance, MINDSHARE Ashley Chee, Senior Executive, Performance, MINDSHARE Clarissa Lim, Senior Executive, Performance, MINDSHARE Cadika Rachmawan, Sales Lead, InMobi Sawitri Sadjimo, Sales Manager, InMobi Stefany Atmadja, Interactive Art Director, InMobi Vindy Sofina, Senior Interactive Designer, InMobi Gokul J Lead Web Developer, InMobi Arthi Ganesh, Interactive Art Director, InMobi Emil Uthup John, Lead - Account Management, InMobi Anish Daryani, President Director, M&C Saatchi Dami Sidharta, Chief Creative Officer, M&C Saatchi Elki Hendria Executive Planning Director, M&C Saatchi Nadia Yuliani, Creative Director, M&C Saatchi Adryana Putri, Sr. Art Director, M&C Saatchi Erlita Putrianti, Sr. Copywriter, M&C Saatchi Grace Shi, Sr. Graphic Designer, M&C Saatchi Putri Rahayu, Integration Director, M&C Saatchi Shinta Dhamayanti, Integration Manager, M&C Saatchi Khushbu Samtani, Integration Manager, M&C Saatchi Laurencia Yoanita, Sr. Planning Officer, M&C Saatchi Dhea Ishar, Digital Strategist, M&C Saatchi Rahmawati Putri, Sr. Content Producer, M&C Saatchi

show more show less

5

Best Mobile Campaign

4

Best Paid Social Campaign

6

Most Effective Use of Performance

2

Best Paid Search Campaign

1

Best SEO Campaign

3

Best Branding Campaign

9

Best High Impact Campaign

Nomination

“Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab

Company

HAKUHODO (Lead Agency), Grab (Publisher)

Client

Panasonic

Entry image

Entry credits

Yoshitaka Kitagawa, Creative Director, HAKUHODO Shoichi Fukui, Project Manager, Hakuhodo DY Holdings Kota Yamakawa, Art Director, HAKUHODO Sotaro Akira, Copy Writer, HAKUHODO Takeshi Ito, Copy Writer, HAKUHODO Takaho Nakanishi, PR Director, HAKUHODO Yuki Kusuda, Strategic Director, HAKUHODO Tatsuya Ishidaka, Strategic Director, HAKUHODO Ichiro Senba, PR Director, HAKUHODO Anna Ikoma, PR Director, HAKUHODO Masato Aoki, Executive Sponsor, Hakuhodo DY Holdings Miho Kaneko, PR Director, Vector Kumi Kobayashi, PR Director, Vector Yuta Yoshioka, PR Director, Vector Tomoka Yamada, PR Director, Vector Adeline Lau, PR Director , Vector Ikuto Oshima, Producer, 21 Inc. Kazuk Shiraishi, Production Manager, 21 Inc. Takahiro Maruo, Photographer, TRIBUS Hashmi Rafsanjani, Project Manager, Grab Hui Shi Tjan, Project Marketing Manager, Grab Jaydee Lok, Project Marketing Manager, Grab Sophia Foo, Campaign Manager , Grab Ruyee Cheong, Campaign Manager, Grab Mai Truong, Campaign Manager, Grab Linggih Taufik, Campaign Manager, Grab Ken Mandel, Executive Sponsor, Grab

show more show less

3

Best Use of Gaming

2

Best Ad Ops Team