Unruly is the video marketplace you can trust to move people, not just reach people.
We help the world’s biggest advertisers engage global audiences by harnessing the power of our data-powered video marketplace, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences. Our superpower is emotional testing and targeting via UnrulyEQ, which leverages over a decade of video data and almost 2.2 million viewer reactions to videos to provide deep analysis of metrics that matter, enabling us to deliver better targeting and higher campaign ROI at scale.
Unruly was founded in 2006 with a mission to transform advertising for the better. We’re passionately committed to encouraging and celebrating diversity and well-being through our inclusive and nurturing company culture.
Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015 and now has over 350 Unrulies doing amazing things across more than 20 locations worldwide.
Xandr is AT&T’s advertising company and a leader in addressable TV, creating a better solution for advertisers and media companies. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. Community, powered by Xandr, is a curated marketplace of premium publishers, providing access to unique consumer insights in a brand-safe environment. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.