In recent years, e-sports has become a serious sport, with roughly 111 million players in China alone. KFC needed to engage with gamers by becoming an integral part of League of Legends, the world’s most popular e-Sport game.
No typical fan has the time to do predictive probability calculations while watching a game. KFC saw the lack of winner predictions as its biggest opportunity.
Enter Colonel KI (KFC-AI) – KFC’s AI algorithm for predicting League of Legend winners based on historical match stats and current performance.
Colonel KI’s predictions featured and updated during the game. During exciting moments, Colonel KI distributed KFC coupons to fans.
We created a HTML 5 version of Colonel KI housed in KFC’s app, allowing fans to log into the app to check out mobile-exclusive predictions and deals. This not only placed mobile front-and-centre of Colonel KI’s activities, but also fed into KFC’s CRM business activity.