Amobee: Amobee- Best Overall Technology for Programmatic TradingNomination
Category
Agency
Description
The world’s leading independent advertising platform, Amobee leverages technological innovation to develop converged advertising solutions for brands, agencies and broadcasters. Amobee’s end-to-end campaign and portfolio management across TV, digital and social empowers advertisers to transcend channels and activate media across all screens. With best-in-class digital and linear TV capabilities, Amobee enables broadcasters to enhance the TV advertising proposition for advertisers and agencies by bringing more data, insights, targeting, measurement and easier execution.
With consumers moving seamlessly between screens and devices, the technology needs to follow them, from linear TV to digital. Amobee helps further solve the challenges of fragmentation and applies the right data in the right places across the TV and digital ecosystem. Amobee is able to help marketers develop elevated and scaled omnichannel strategies that are guided by deep analytical insights to reach consumers and achieve their business goals.