Since TTD launched in 2009, the business has consistently challenged the status quo of media buying to make life easier for advertisers. TTD's latest innovation is a data-driven planning tool with an intuitive user interface and a powerful predictive AI engine underpinning it all. Our ‘Next Wave’ product suite provides traders and advertising buyers with data-driven plans, new audience insights and real-time recommendations, all while maintaining control and visibility.
A few years ago, the idea of brands outside China running successful digital advertising campaigns behind the great firewall was merely a pipe dream. TTD realised an opportunity and set about developing partnerships, and AI functionality, to ensure their product suite was able to target Chinese media inventory in a transparent and trustworthy way. Within three years, TTD launched their first programmatic technology to give clients around the world unprecedented access to China’s extensive, mobile-first media inventory, including tech giants- Baidu, Alibaba and Tencent.