For any form of advertising to be meaningful, it needs to directly impact the advertiser’s true business objectives. This was the simple truth at the core of Xaxis’ move to become an outcome media company: beyond delivering returns, we had the courage to redefine ROI in terms of guaranteeing the outcome that brands truly value from their investments.
We work with advertisers of all sizes to produce bespoke solutions based on specific client needs and unique business outcomes. This is made possible with Copilot.
Our proprietary AI technology, Copilot uses machine learning and custom algorithmic models to optimize against our client’s outcomes to give their media an exponential advantage. Our use of AI empowers brands to move beyond one- size- fits all metrics and choose the most impactful currency for their campaign, driving higher value and more reliable results with maximum efficiency.