Esplanade is Singapore’s national performing arts centre with year-long calendar of about 3,500 arts performances and activities span different cultures, languages and genres. With the increasing shift of ticket sales to online, Esplanade see an opportunity to combine content and creativity with programmatic media to promote events and drive ticket sales.
Havas Media was tasked to holistically innovate their creative, content and media approach, with the objectives to drive engagement and ticket purchases.
Using Adzymic Dynamic Content Solution, Havas Media, together with Affiperf worked with Esplanade to transform their standard programmatic display campaign, into an Always On Content Advertising, turning static banners into content ads, that can run programmatically across different media channels.
This initiative saw an 79% increase in transactions and reduction of cost per transaction by 59%, compared to previous campaign.