Shankar is a digital media marketing veteran with more than 15 years of proven leadership and expertise spanning digital marketing, adtech /martech platforms, performance marketing, attribution and data analytics, managing large teams and multi-million dollar budgets across JAPAC markets. He has recently taken up the role of CEO at Singapore Media Exchange to build and scale premium programmatic exchange in Singapore. Hari comes armed with a rich blend of agency, brand and publisher experience.
His last 8 years include founding the Performics APAC excellence centre in Singapore and taking it to a market leadership position, consolidation and set up of a centralized digital media acquisition practice at Paypal Singapore as Head of digital media acquisition, creation & scaling of the digital performance excellence centre at Havas Singapore, and building the SEAIN network.
In his previous roles he also served as the acting marketing manager at Dell South Asia, lead at mDigital/Mindshare interaction, set up Mediacom Interaction Singapore and led global digital media at Possible worldwide.