regional head, partnerships & strategy
GrabAds at Grab

James is currently helping marketing professionals engage Grab’s unique consumer base across Southeast Asia through a variety of innovative mediums and truly measurable formats. 

Previous to joining Grab, James established dataxu’s regional HQ in Singapore, and lead it’s expansion efforts across the Asia-Pacific region, making it possible for multinational and local marketing teams to effectively measure, understand, and reach their consumers on a truly global scale.

Prior to dataxu, James managed Nokia Interactive’s (Nokia’s Mobile Advertising Unit) global strategy. He pursued strategic partnerships focusing on new business models, tested emerging technologies, and worked throughout Nokia and NAVTEQ bring about alternative monetization opportunities for its devices, services, and partners. He was also an early member and head financial analyst at Enpocket, an original player in the mobile advertising industry, which was ultimately acquired by Nokia in 2007.

James is an active participant with the IAB SEA + India, having served as a board member and chaired its programmatic committee.

James graduated Cum Laude from Northeastern University with a B.S. in Business Administration.

Judging panel

Silas Lewis-Meilus

head of media, apac
GSK Consumer Health

Grant Baxter

head of brand strategy, apac

Vivian Yeung

managing director
MediaCom Singapore


director of business development, apac

James Sampson

regional head, partnerships & strategy
GrabAds at Grab

John Williams

vice president advertising sales, Singapore, South & South East Asia
BBC Global News Ltd

Klara Krok

head of business and distribution
Dentsu X

Phil Townend

chief commercial officer, apac

Kok Jong Ng

adcloud specialist

Chris Mooney

head of apac, dynamix

Neha Mathur

head of growth, asia

Ranji David

director, apac – marketing services
World Federation of Advertisers

Rohit Dadwal

managing director, asia pacific
Mobile Marketing Association

Avery Akkineni


Josephine Tan

Director, Digital Solution Readiness

Pippa Berlocher

managing director
DWA, A Merkle Company

Michel De Rijk

ceo, apac

Sanchit Sanga

general partner & independent digital advisor

Vincent Niou

head of programmatic, apac

Jennifer Chase

vice president, digital sales, solutions & operations

Tejas Apte

global media director

Krishnan Menon

chief client officer, apac

John Matthews

director of customer acquisition
Kayo Sports

Diogo Andrade

Head of automation

Hari Shankar

chief executive officer
Singapore Media Exchange