James is currently helping marketing professionals engage Grab’s unique consumer base across Southeast Asia through a variety of innovative mediums and truly measurable formats.
Previous to joining Grab, James established dataxu’s regional HQ in Singapore, and lead it’s expansion efforts across the Asia-Pacific region, making it possible for multinational and local marketing teams to effectively measure, understand, and reach their consumers on a truly global scale.
Prior to dataxu, James managed Nokia Interactive’s (Nokia’s Mobile Advertising Unit) global strategy. He pursued strategic partnerships focusing on new business models, tested emerging technologies, and worked throughout Nokia and NAVTEQ bring about alternative monetization opportunities for its devices, services, and partners. He was also an early member and head financial analyst at Enpocket, an original player in the mobile advertising industry, which was ultimately acquired by Nokia in 2007.
James is an active participant with the IAB SEA + India, having served as a board member and chaired its programmatic committee.
James graduated Cum Laude from Northeastern University with a B.S. in Business Administration.