Krishnan is a consumer-obsessed, brand-junkie who is passionate about creating meaningful brand experiences for the people who buy and love them. He believes that the use of creative content, technology and data intelligently and seamlessly has the power to transform this one-sided advertising-led relationship of the past into what consumers really want in this experience-driven economy.
Krishnan thinks that the sharp end of marketing today is the ability to create truly personalized and optimized brand experiences at scale. He believes that brands should focus on building better products, service or commerce experiences and more meaningful content & communication experiences. Krishnan tries to be a guide and an enabler for brands and to help drive tangible business results.
With 22 years at WPP, Krishnan is currently Chief Client and Growth Officer at Wunderman Thompson. Over the last two decades he has worked across the region on HSBC, Microsoft, SilkAir, United Airlines, Dell, IBM, GSK, Starbucks, Chanel, Bose, 3M, Kellogg’s, Nestle, Unilever, AIA, Vodafone, Ford, Volvo, Shell and various others across B2C and B2B assignments.