Sanchit started his career in the early days of the internet in Asia helping brands and marketers win in a digital 1st era. He has spent last 20 years working across geographies, across brands & across partners to create winning formulas for digital marketing transformation.
He is passionate about using slow & fast moving data sources to deliver right content-to the right audiences-at the right moment. Until recently, Sanchit was Chief Digital Officer for Asia Pacific, Middle East & Africa at Mindshare(GroupM/WPP) leading a team of 2500 digital marketing professionals across 40 markets.
A multiple award winning professional regionally for his work, Sanchit is a change agent who anticipates the market and helps guide business stakeholders accordingly. Adept at building and managing relationships throughout the organization and he has a successful track record of leading cross functional regional teams at all levels.