Silas is currently the APAC Head of Media for GSK Consumer Healthcare. It’s an exciting role in an industry which is evolving rapidly to adopt the benefits of relevant media and digital. Silas works with a wide range of markets some of which are the most advanced in the world from a media and digital perspective.
Prior to GSK, he worked as the Global Media Lead for the McDonald’s. In this role, he managed a team of subject matter experts who worked to drive systemic improvements and transformation in the media space across strategy, attributable growth, effectiveness and efficiency. Of special focus was setting the McDonald’s strategic roadmap for data-led media transformation through the application of ad tech solutions, digital innovation, global partnerships and local market upskilling.
Prior to this role, he managed the McDonald’s Global digital engagement teams in Singapore and London overseeing Social, CRM, Merchandising, Marketing and Media. This was an exciting position as it allowed him to lead a group of digital experts tasked with driving change in the organization through variety of marketing disciplines.
Previous to that Silas held agency roles in Singapore, London and New York, where he is from originally.