head of media, apac
GSK Consumer Health

Silas is currently the APAC Head of Media for GSK Consumer Healthcare.  It’s an exciting role in an industry which is evolving rapidly to adopt the benefits of relevant media and digital.  Silas works with a wide range of markets some of which are the most advanced in the world from a media and digital perspective.

Prior to GSK, he worked as the Global Media Lead for the McDonald’s.  In this role, he managed a team of subject matter experts who worked to drive systemic improvements and transformation in the media space across strategy, attributable growth, effectiveness and efficiency.  Of special focus was setting the McDonald’s strategic roadmap for data-led media transformation through the application of ad tech solutions, digital innovation, global partnerships and local market upskilling.

Prior to this role, he managed the McDonald’s Global digital engagement teams in Singapore and London overseeing Social, CRM, Merchandising, Marketing and Media.  This was an exciting position as it allowed him to lead a group of digital experts tasked with driving change in the organization through variety of marketing disciplines. 

Previous to that Silas held agency roles in Singapore, London and New York, where he is from originally.

Judging panel

Grant Baxter

head of brand strategy, apac

Vivian Yeung

managing director
MediaCom Singapore


director of business development, apac

James Sampson

regional head, partnerships & strategy
GrabAds at Grab

John Williams

vice president advertising sales, Singapore, South & South East Asia
BBC Global News Ltd

Klara Krok

head of business and distribution
Dentsu X

Phil Townend

chief commercial officer, apac

Kok Jong Ng

adcloud specialist

Silas Lewis-Meilus

head of media, apac
GSK Consumer Health

Chris Mooney

head of apac, dynamix

Neha Mathur

head of growth, asia

Ranji David

director, apac – marketing services
World Federation of Advertisers

Rohit Dadwal

managing director, asia pacific
Mobile Marketing Association

Avery Akkineni


Josephine Tan

Director, Digital Solution Readiness

Pippa Berlocher

managing director
DWA, A Merkle Company

Michel De Rijk

ceo, apac

Sanchit Sanga

general partner & independent digital advisor

Vincent Niou

head of programmatic, apac

Jennifer Chase

vice president, digital sales, solutions & operations

Tejas Apte

global media director

Krishnan Menon

chief client officer, apac

John Matthews

director of customer acquisition
Kayo Sports

Diogo Andrade

Head of automation

Hari Shankar

chief executive officer
Singapore Media Exchange