head of programmatic, apac

Vincent heads Essence's programmatic media planning and activation team across the region. Vincent joined the company in 2011 and has risen through the ranks, holding positions in disciplines including media planning, media investment and programmatic, out of the agency’s New York and San Francisco offices. Previously, he worked at DAE and Starcom in digital media planning and buying roles.

With his diverse experience, Vincent has developed a deep understanding of clients’ business requirements and challenges. He is especially passionate about digital advertising technology and its role in enabling brands to earn relevant and valuable connections with their audiences. He also believes the uniqueness of APAC markets enables the creation of new and meaningful partnerships to build the next wave of advanced programmatic solutions for marketers.

Vincent is currently a member of the Programmatic Committee at the Interactive Advertising Bureau Southeast Asia and India. Outside of work, he is an avid CrossFitter and American sports fan, as well as a mixed martial arts aficionado. In addition, he can often be found with his nose buried in comic books.

Why I am judging these awards

Given the Drum's cache in our industry and its rising presence in APAC, I'm honored to have the opportunity to help recognise and elevate the most innovative and effective work in digital advertising as a judge for the Drum Digital Advertising Awards APAC.

Judging panel

James Sampson

regional head, partnerships & strategy
GrabAds at Grab

John Williams

vice president advertising sales, Singapore, South & South East Asia
BBC Global News Ltd

Klara Krok

head of business and distribution
Dentsu X

Phil Townend

chief commercial officer, apac

Kok Jong Ng

adcloud specialist

Silas Lewis-Meilus

head of media, apac
GSK Consumer Health

Grant Baxter

head of brand strategy, apac

Vivian Yeung

managing director
MediaCom Singapore


director of business development, apac

Chris Mooney

head of apac, dynamix

Neha Mathur

head of growth, asia

Ranji David

director, apac – marketing services
World Federation of Advertisers

Rohit Dadwal

managing director, asia pacific
Mobile Marketing Association

Avery Akkineni


Josephine Tan

Director, Digital Solution Readiness

Pippa Berlocher

managing director
DWA, A Merkle Company

Michel De Rijk

ceo, apac

Sanchit Sanga

general partner & independent digital advisor

Vincent Niou

head of programmatic, apac

Jennifer Chase

vice president, digital sales, solutions & operations

Tejas Apte

global media director

Krishnan Menon

chief client officer, apac

John Matthews

director of customer acquisition
Kayo Sports

Diogo Andrade

Head of automation

Hari Shankar

chief executive officer
Singapore Media Exchange