head of programmatic, APAC
Essence

Vincent heads Essence's programmatic media planning and activation team across the region. Vincent joined the company in 2011 and has risen through the ranks, holding positions in disciplines including media planning, media investment and programmatic, out of the agency’s New York and San Francisco offices. Previously, he worked at DAE and Starcom in digital media planning and buying roles.

With his diverse experience, Vincent has developed a deep understanding of clients’ business requirements and challenges. He is especially passionate about digital advertising technology and its role in enabling brands to earn relevant and valuable connections with their audiences. He also believes the uniqueness of APAC markets enables the creation of new and meaningful partnerships to build the next wave of advanced programmatic solutions for marketers.

Vincent is currently a member of the Programmatic Committee at the Interactive Advertising Bureau Southeast Asia and India. Outside of work, he is an avid CrossFitter and American sports fan, as well as a mixed martial arts aficionado. In addition, he can often be found with his nose buried in comic books.

Judging panel

Michel de Rijk

ceo, APAC
S4Capital

Vincent Niou

head of programmatic, APAC
Essence

Jennifer Chase

vice president, digital sales, solutions & operations
Mediacorp

Tejas Apte

global media director
Unilever

Krishnan Menon

chief client officer, APAC
Wunderman

John Matthews

director of customer acquisition
Kayo Sports

Diogo Andrade

automation lead, SEA, HK & TW
Spotify

Hari Shankar

chief executive officer
Singapore Media Exchange