Audio is a growing medium in Indonesia. Audio inventory for programmatic media buying was non-existent just a year ago. Apps like Joox were looking for direct buys, limiting opportunities and effectiveness. But the writing was on the wall, audio would very soon become a much larger player in the programmatic landscape and it was imperative that we lead the charge and help create the country’s audio inventory.
Joox has the largest base of active users among music streaming apps in Indonesia. As a very price conscious country, the vast majority of Joox users prefer to use the free streaming service and listen to ads. This represented a huge, untapped opportunity.
Together with the Trade Desk team, we struck the first ever, exclusive partner with Joox, we became the pioneers and leaders in audio programmatic in Indonesia.