SC Johnson Raid expects to approach audience precisely-- mothers who are suffering anti-mosquitos problem, to strengthen their preference for Raid through delivering brand video.
In the absence of first party data, Raid leverage Oath, one of dominated media in Taiwan, to capture consumers that have done last mile signal on anti-mosquitos, such as search and purchasing online. In addition to abundant data, Oath also has DSP that could make data marketing and programmatic buying more seamless and integrated.
With such close partnership with Oath, Raid achieves campaign objective, drive higher VTR among audience with search and online purchasing signals. Moreover, ride on the successful practice, Raid develops know-how for approaching anti-mosquitos moms, which could keep applying to future programmatic campaigns and drive results.