Allison is responsible for supporting Wavemaker’s key clients in Asia-Pacific, with a focus on driving excellence across markets in this region which includes meeting clients’ growing challenges, identifying opportunities, developing and implementing innovative solutions for them.
Allison’s background is in international client leadership; she has held roles leading Wavemaker’s largest clients, such as Huawei, Colgate-Palmolive, AXA, Pfizer Consumer Healthcare, SABMiller Europe, Tiffany & Co and VISA Europe. Besides client excellence and stewardship, she is also instrumental in winning new business.
Allison also has office leadership experience, having previously been the Managing Director for the agency’s offices in Singapore and Hong Kong – with an oversight of North Asia (Japan, Korea, Taiwan and Hong Kong) for the latter, ensuring the highest quality talent and transformational product in each of these markets.
Why I am judging the awards....“Having witnessed and experienced how much has evolved from the start of 2019 to date, staying agile and innovative in navigating market demands has become more challenging than ever.
I am honoured to be a part of this jury and excited to assess and recognise entrants’ efforts in driving growth with creativity, effective use of data and clever implementations. As judges I think we should give extra credit to outstanding solutions amidst tough times.”