Athreyan Sundararajan is Vice President of Marketing & Brand Services for WarnerMedia Entertainment Networks & Sales in Southeast Asia and the Pacific region.
As department lead, he oversees consumer and brand marketing, social media, creative services, as well as data and insight for WarnerMedia’s kids and entertainment pillars. Brands under his watch include Cartoon Network, Boomerang, HBO, Cinemax, Warner TV and Oh!K.
Based in Singapore, Sundararajan has a wealth of experience in the media, broadcast TV and subscription services. In his present capacity, one of his main priorities is the promotion of HBO GO, WarnerMedia’s SVOD platform in Southeast Asia.
Prior to joining WarnerMedia, Mr. Sundararajan was SVP of marketing and commercial strategy for Fox Networks Group, Hong Kong & Southeast Asia. He was with Fox for 14 years and prior to that was at agencies Leo Burnett and JWT in India.
Why I am judging the awards this year ...“In tough years, the creative community steps up with innovative solutions, especially when digital content and communication have become the primary way to reach audiences. Capturing attention is a challenge at the best of times, but I’m expecting to see a real swell of creativity and storytelling in an age of lockdowns, consumer power and platform fragmentation.”