head of media, apac
GSK Consumer Health

I am currently the APAC Head of Media for GSK Consumer Healthcare.  It’s an exciting role in an industry which is evolving rapidly to adopt the benefits of relevant media and digital.  Much of my focus has been around driving digital adoption through functional deliveries (e.g. Tech Stack deployments, AdTech partner development, performance marketing, data and audience strategies).  There’s a focus in these white spaces as GSK believes they are critical areas which will bring to life the opportunities for effective marketing through media.

Prior to GSK, I worked as the Global Media Lead for the McDonald’s.  In this role, I managed a team of subject matter experts who worked to drive systemic improvements and transformation in the media space across strategy, attributable growth, effectiveness and efficiency.  Of special focus was setting the McDonald’s strategic roadmap for data-led media transformation through the application of ad tech solutions, digital innovation, global partnerships and local market upskilling.

Prior to this role, I managed the McDonald’s Global digital engagement teams in Singapore and London overseeing Social, CRM, Merchandising, Marketing and Media.  This was an exciting position as it allowed me to lead a group of digital experts tasked with driving change in the organization through variety of marketing disciplines. 

Previous to that position I held agency roles in Singapore, London and New York, where I am from originally.

Why I am judging the awards...."The Drum Digital Advertising Awards always surface some of the most innovative and exciting work in digital and data throughout the region.  I’m looking forward to seeing the great thinking and being inspired by it."

Judging panel

Asha Gourinath

Lead For Digital Marketing & CRM | Growth Markets For SEA
Grab

Naomi-Jayne Rajendram

Head of Marketing Technologies (MarTech)
PwC South East Asia

Sonal Patel

Managing Director, SEA 
Quantcast

Prerna Mehrotra

Managing Director Media Group
DAN Singapore

Laura Quigley

Senior Vice President, APAC
Integral Ad Science

Thomas Wolf

Head of Performance Marketing
Foodpanda

Dawn Chan

International Business Director
South China Morning Post

Athreyan Sundararajan

Vice President, Marketing & Brand Services
WarnerMedia SEAP

Ravi Shankar

Global Head of Digital Marketing
AirAsia

Jo Bjordal

Chief Marketing Officer
Zalora

Jennifer Chase

vice president, digital sales, solutions & operations
Mediacorp

Phillip Cowlishaw

head of adobe advertising cloud for asia pacific
Adobe

Avery Akkineni

Head
VaynerMedia

John Matthews

Director of media and partnerships
Streamotion

Sidharth Bhasin

Associate director, media procurement APAC
Johnson & Johnson

Allison Coley

Chief Client Officer, Asia-Pacific Global Client Lead, Huawei
Wavemaker

James Sampson

regional head, partnerships & strategy
GrabAds at Grab

Michel De Rijk

ceo, apac
S4Capital

Steve Ford

Head of APAC Sales
Twitch

Bob Du

Managing Director, Singapore
Jellyfish

Marc Langenfeld

APEX Regional Lead, APAC
Publicis Media

Cindy Tan

VP, Display, APAC
TripAdvisor

Stephen Li

CEO, Asia Pacific
OMD

Diogo Andrade

Head of automation
Spotify

Mohenesh Chamith Buthgumwa

Director
Isobar & Response

Niall Hogan

Managing Director SEA,
Ogury

Silas Lewis-Meilus

head of media, apac
GSK Consumer Health

Vivian Yeung

managing director
MediaCom Singapore