Grand Prix

You’re automatically entered into this category, so you don’t
need to do anything. This Award goes to the piece of work that
the judges believe is the very best one from this year’s entries.

Chair's Award

Again, you are automatically entered this category. Our jury
chairperson will select their personal favourite piece of work
from this year’s entries. Maybe it will be yours.

Most Effective Media Agency

For agencies to show how effectively they work with clients.
Entries should demonstrate:
• Client retention and new business wins
• Evidence of a culture of clarity and transparency

Best Publisher Innovation

This award recognises the publisher who can show innovation
in working with advertisers, sponsors and agencies. Entries
should demonstrate:
• How your product/platform has been innovative and different
from others
• How this has had an impact on your company and its future
and or the wider market.

Best Ad Ops Team

Judges will be looking for evidence from the people you work
with both internally and externally. Entries should demonstrate:

• Great relationships internally and externally, the ability to go
the extra mile with flexibility and efficiency

• Testimonials - Highly recommended as part of the entry

Best Digital Trading Team

Judges will be looking for evidence from the people you work
with both internally and externally. Entries should demonstrate:

• Best use of budget
• Imaginative execution
• Performance against internal and client objective
• Testimonials - Highly recommended as part of the entry

Best Brand/Publisher Team

Judges will be looking for evidence from the people you work
with both internally and externally. Entries should demonstrate:
• Best use of budget
• Imaginative execution
• Performance against objectives
• Testimonials - Highly recommended as part of the entry

Best Campaign On An E-Commerce Platform

Rewarding the most innovative strategy/campaign that has
engaged the target audience. Entries should demonstrate:
• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled

Best Use of Data for Creativity

Whilst programmatic works to get your ad seen, the creative
must stand out to the target audience. This category will reward
the best data driven creativity. Entries should demonstrate:
• Excellence in data driven creative executions across platforms
• Evidence of results

Best Use of Creativity

Whilst programmatic trading is growing hugely it is vital that
it does not become synonymous with automation alone, but
rather that it is used to help boost online creativity. We want
to reward the most creative use of technology. Entries should
demonstrate:
• Imaginative use of data
• Excellence in creative executions across platforms
• Innovative use of technology

Best Video Campaign

Rewarding the most innovative strategy/campaign that has
engaged the target audience with well-placed video ads.
Entries should demonstrate:
• Examples of viewing figures, innovative placement and overall
effectiveness
• Other metrics that show objectives have been fulfilled

Best Mobile Campaign

Rewarding the most innovative strategy/campaign that has
engaged the target audience. This could include display
advertising, contextual data like time and activity, etc. Entries
should demonstrate:

• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled

Best Paid Social Campaign

Rewarding the most innovative strategy/campaign that has
engaged the target audience. This could include display
advertising, contextual data like time and activity, etc. Entries
should demonstrate:

• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled

Best Use of Performance

Rewarding the most innovative strategy/ campaign that has
engaged the target audience. This could include display
advertising, contextual data like time and activity, etc. Entries
should demonstrate:

• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled

Best PPC Campaign

Rewarding the most innovative strategy/campaign that has
engaged the target audience. Entries should demonstrate:

• Examples of click through, conversions and direct responses
• Other metrics that show objectives have been fulfilled
• Return on investment for a client budget

Best SEO Campaign

Rewarding the most innovative strategy/campaign that has
engaged the target audience. This could include display
advertising, contextual data like time and activity, etc. Entries
should demonstrate:

• Metrics that show objectives have been fulfilled

Best Attribution Solution

Rewarding the technology solution which proves most effective
for both advertisers and publishers. We are looking for the
best attribution solution in the industry with clear evidence of
why the solution is better than others available. Entries should
demonstrate:

• Examples of the solution in action and how it has created
greater client satisfaction

Best Cross Platform Campaign

For agencies to demonstrate how they have bought and
implemented a multi-channel campaign. Entries should
demonstrate:

• Examples of innovation, value to the client, effectiveness of
buy
• Evidence of a culture of clarity and transparency

Best Branding Campaign

Programmatic trading has become synonymous with direct
response advertising but now is increasingly being used for
branding campaigns. We want to reward the best of these.
Entries should demonstrate:

• Imaginative use of data
• Creative placements
• Integration across platforms

Most Effective Programmatic Media Partnership

For agencies, advertisers and ad tech vendors to show how
they have worked together to create an effective programmatic
media proposition. Entries should demonstrate:

• Evidence of a successful partnership that facilitates value
creation for the client, advertiser or brand

• How the partnership has evolved to maximise the skillset or
platform for each party (e.g. Agency data planning, client first
party data and vendor DMP/DSP)

• How the partnership has driven success (measurable results
and/or competitive advantage for the client

Best Buy Side Deal

Entries should demonstrate:

• A great return on investment, ability to work in collaboration
with media owners and best use of a client budget.

Best Sell Side Deal

For Media Owners to show how they have created an
innovative and creative sales package for the market. Entries
should demonstrate:

• A great awareness of client needs, creative use of media,
formats and great results.

Most Effective Digital Media Buy

For an innovative strategy/campaign that has engaged the
target audience with display advertising. Entries should
demonstrate:

• Examples of effectiveness in placement, automated buying
and direct buying

• Other metrics that show objectives have been fulfilled

• Evidence of working directly with publisher

Best Overall Technology for Programmatic Trading

There is a huge array of technology vendors in the market. We
are looking to reward the best technology solution out there.
Entries should demonstrate:

• How your technology is demonstrably better than the others
in the space, that it offers something new and different, greater
efficiencies for users, greater insights, better ROI, better results.
Testimonials highly recommended.

Best High Impact Campaign

High impact adverts celebrate bold and engaging creative,
allowing brands to showcase a broad range of rich media
content and interactive features.

Creative Agencies: We are looking to celebrate the design
and execution of campaigns from creative agency teams and
brand designers. Highlighting builds that focus on audience
interactive features such as games, short form film and device
specific features, and highlight an understanding for cross
device execution.

Media Agencies: Demonstrate the planning and collaboration
involved via the media agency, from the strategy behind the
build through to collaboration with a high impact vendors and
designers, through to subsequent post-performance results.

Best Audience Measurement Platform

In a world of big data, we want to celebrate the advancements
that audience measurement platforms have made in shaping
current advertising practices.

Understanding the consumer is at the heart of every successful
campaign, so we want to acknowledge the technology that
is now placing these targeting abilities at the fingertips of
brands and agencies. Entries will showcase their ease of use
for media planners and buyers via a platform, the breadth of
data points used for collating information, and how this data
has been effective within a campaign. The strength of analytics,
forecasting and reporting will be of interest alongside any other
bespoke features particular to the technology.