Sunder Madakshira
Sunder Madakshira
head of marketing
Adobe India

Sunder Madakshira is the Head of Marketing of Adobe India. In this role, he is leading a team of marketers across all businesses and routes to the market. He is responsible for building a multiyear strategy for building Adobe brand awareness, and partners closely with country leadership to grow the Adobe business in India. Sunder has held leadership roles for over 24 years in Sales and Marketing with companies such as Hindustan Unilever, WIPRO, VISA, SAP and Infosys. He specializes in brand management, thought leadership and lead generation functions of marketing. He is considered a pioneer in Data Driven Operating Models (DDOM) in B2B marketing in India. He is a recognized speaker in industry forums such as ASSOCHAM, NASSCOM and CII. His views on marketing have been quoted by publications such as Forbes, The Economic Times, Mint, Times of India, The Drum and Hindu Business Line. His weblog www.madakshira.com has 180,000 subscribers. He shares his expertise in Marketing and Sales with B school students in India and abroad including IIMs in Ahmedabad, Kolkata and Bangalore. Internationally, he has spoken at The Columbia Business School, New York, The Stanford Business School in California and The London School of Business, London. He is learning to play the Indian stringed instrument, the Veena. He volunteers his time with the non-profit organization Madhvacharya for the Youth, which seeks to create awareness about Indian scriptures amongst the youth.