Serm Teck Choon (Serm) is a digital evangelist passionate about using digital to help businesses transform. Serm is co-founder & CEO of Antsomi, a regional marketing technology company aiming to help businesses transform into data-driven companies. Antsomi launched the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, empowering companies to unify and activate their customer data.
With over 20 years of experience in the digital industry, Serm was Malaysia Country Head at CtrlShift, a regional advertising technology company. Before joining CtrlShift, Serm was Digital Products Head at Star Media Group, a listed media company in Malaysia. He played a crucial role in building its digital business as one of the key growth areas for the media group.
As one of the Malaysian Digital Association (MDA) founding members, Serm actively involves in industry initiatives. Serm was the 4th president of MDA, elected in March 2016 and served two terms until April 2020. He worked closely with MDA members and industry leaders to launch many initiatives for the industry.
Serm is an active industry thought leader, continually being invited by various media in the region to share his views about digital trends and developments. He is also a sought-after speaker in digital-related conferences, a mentor and judge for start-up competitions, and a jury member for global and regional media and advertising awards