Alice Isola is Senior Media Activation Director, APAC at Essence, a global data and measurement-driven media agency which is part of GroupM.
In her role, Alice heads up the Paid Social practice, focusing on driving paid social advertising excellence across Essence’s client portfolio in APAC, and on Google in particular, where she leads key global initiatives across the region. She manages a team of social specialists, and collaborates closely with cross-functional teams at the regional and global level.
Prior to Essence, Alice was most recently Regional Account Director at OMD in Singapore. With over 13 years of experience, she has held marketing and digital roles at media agencies and on the client side, including at Resolution Media in Singapore and IG Group in London. Her client experience spans across categories such as technology, retail, travel and hospitality, FMCG, beauty and financial services, for brands like Intel, Hilton, Johnson & & Johnson, Marina Bay Sands, McDonald’s, Hasbro, Scoot, Carousell, DBS and Google.
Alice graduated with a master’s degree in communications and advertising from Università degli Studi di Trieste in Italy.