Michelle Hobbs is the lead of Platform GSK across the APAC region. A bespoke agency created for GlaxoSmithKline, Michelle is responsible for leading the agency across APAC.
With a background in Client leadership and Strategy, Michelle started her career in London and lived in Australia for ten years before moving to Singapore in 2016.
She has been lucky to work with some of the most iconic global brands including Mastercard, Pepsi, Sony and Mondelez and some huge local names like Woolworths and Westfield in Australia.
She has been passionate about Advertising for as long as she can remember and loves talking to consumers to understand what motivates and inspires them. Only by understanding how people think can we deliver great work that taps into human insights to drive growth for our clients.