Abhishek Grover
Abhishek Grover
head of digital marketing group
Samsung

Abhishek is an award winning senior marketing leader with 12+ years of experience in developing growth strategy for global brands. He’s passionate about growing businesses, decoding ambitious challenges and leading digital transformation.


At Samsung, he’s the Head of Department (HoD) for Digital Marketing Group in South East Asia and Oceania region where his key responsibility is to lead, build and strengthen the capability in driving execution excellence. He’s successfully built large teams with robust strategic and analytical competencies, extensive functional expertise in CRM, Dotcom, Media, Performance Marketing, Data Science and Marketing Technology. He has demonstrated success in driving business growth with the help of data-driven approach and his competency to provide customers the best product experience.


Prior to Samsung, Abhishek spent over 7 years at # 1 global media agency GroupM in leading marketing strategy, communications planning and digital operations transformation for large global brands such as L’Oreal, Kimberly Clark, Google and Nokia. He has been awarded for best-in class work at prestigious marketing forums such as Cannes Lions and Spikes Asia. Having worked and lived in India, Philippines and Singapore, he greatly enjoys working with professionals from different cultures and backgrounds.