New for 2021 

Description

This category rewards those companies/campaign that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For any campaign or project you’ve created that involves affiliate marketing. Your entry should demonstrate strategic vision, innovation and success against objectives.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Our industry is changing and developing at an alarming rate, but what are the game-changers? What are the technologies, platforms, ideas and innovations that are going to make a lasting impact and change the way we do things?

Criteria

Judges want to see how what you are doing is game-changing what is new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Show us how you’ve used branded content to improve the success of your client. We’re looking for fresh approaches, quality and effectiveness.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results.  In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Show us how you are effectively using your CDP to better serve your clients or your company, create a better customer journey or experience and extend customer insights beyond the marketing department.

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better personalization, better results etc.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

This category will reward the best agencies incorporating digital out of home into their programmatic strategy. Entries should include how DOOH was used to leverage the campaign and how this had a positive impact on overall results.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

At The Drum, we believe that marketing can change the world. We want to give recognition to AdTech or programmatic campaigns that drives forward socially responsible marketing and brand purpose.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Connected TV (CTV) and OTT Video is taking the digital advertising world by storm. We want to reward the best CTV digital ads and OTT video. Entries should include: • Metrics to show objectives have been fulfilled e.g. video completion rate (VCR) and cost-per completed view (CPCV)

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For agencies to demonstrate how they have bought and implemented a multi-channel campaign. Entries should demonstrate: • Examples of innovation, value to the client, effectiveness of buy • Evidence of a culture of clarity and transparency

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For an innovative strategy or campaign that has engaged the target audience with well-placed audio ads. This could include audio adverts on platforms such as but not limited to Spotify, podcasts, Apple Music etc.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Fraud is one of the biggest threats to the digital advertising world, costing advertisers millions of pounds per year. Entries for this category need to show evidence of how they prevent ads appearing on fraudulent impressions across online and mobile. We will be looking for solutions which combat not just GIVT but also can prevent against SIVT.

Criteria

In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

This category will recognize the best D&I programs/initiatives in your company. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives.

Criteria

Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Overall Awards 

Description

For agencies to show how effectively they work with clients. Entries should demonstrate: • Client retention and new business wins • Evidence of a culture of clarity and transparency

Criteria

You will also need to share evidence of: - Revenue growth -diversity & Inclusion commitments - New business wins - Testimonials from happy clients. In your main entry report you should use the following structure: Client list, company structure, your achievements over the past year and address any specific key points stated in the category description above. Testimonials are encouraged.

S$650.00

Description

This category will reward the best in-house programmatic team. This also includes in-house teams who work in partnership with an agency.

Criteria

Discuss the structure of the team. Describe the team’s activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

S$650.00

Description

For any programmatic ad sales team. Who are the best team out there? If you think yours sales team is the best, then make sure you enter this category.

Criteria

Entries should demonstrate: Impressive sales and growth. Hitting/exceeding targets/objective. Great relationships internally and externally, the ability to go the extra mile with flexibility and efficiency, Testimonials - Highly recommended as part of the entry. Your entry report should use the following structure: tell us you client list, your team members and structure, your executive summary to summarize your key points, what your team has achieved over the past year and client testimonials

S$650.00

Description

For any team or agency who work in buy side advertising. Who are the best team out there? If you think your team is the best, then make sure you enter this category.

Criteria

Entries should demonstrate: • Great relationships internally and externally, the ability to go the extra mile with flexibility and efficiency • Testimonials - Highly recommended as part of the entry. Your entry report should use the following structure: tell us you client list, your team members and structure, your executive summary to summarize your key points, what your team has achieved over the past year and client testimonials

S$650.00

Description

For any team or agency who work in sell side advertising. Who are the best team out there? If you think your team is the best, then make sure you enter this category. .

Criteria

Entries should demonstrate: • Great relationships internally and externally, the ability to go the extra mile with flexibility and efficiency • Testimonials - Highly recommended as part of the entry. Your entry report should use the following structure: tell us you client list, your team members and structure, your executive summary to summarize your key points, what your team has achieved over the past year and client testimonials

S$650.00

Description

In this category we want to give recognition to a talented individual who has 3 years' experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something exceptional.

Criteria

Entries should demonstrate the role this individual has contributed to overall marketing strategy in the past 12 months. • Describe personal development • Describe the results produced • How did the person contribute to results?

S$650.00

Description

Judges will be looking for evidence from the people you work with both internally and externally

Criteria

Entries should demonstrate: Great relationships internally and externally, the ability to go the extra mile with flexibility and efficiency. 

Testimonials - Highly recommended as part of the entry. Your entry report should use the following structure: tell us you client list, your team members and structure, your executive summary to summarize your key points, what your team has achieved over the past year and client testimonials

Creativity/Innovation 

Description

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could provide evidence such as click through performance, conversions and direct responses.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries could demonstrate: • Examples of click through, conversions and direct responses • Other metrics that show objectives have been fulfilled

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate: • Examples of click through, conversions and direct responses • Other metrics that show objectives have been fulfilled

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For an innovative strategy or campaign that has engaged the target audience. Entries could demonstrate: • Examples of click through, conversions and direct responses • Other metrics that show objectives have been fulfilled • Return on investment for a client budget.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Rewarding the most innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate metrics that show objectives have been fulfilled

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For agencies to demonstrate how they have bought and implemented a multi-channel campaign. Entries should show Examples of innovation, value to the client, effectiveness of buy. Evidence of a culture of clarity and transparency

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these. Entries should demonstrate: • Imaginative use of data • Creative placements • Integration across platforms.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

This category will reward a solid digital advertising campaign that has had a major cut through, delivering major engagement, impressive sales results or any other metric that would justify as being of high impact.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

This category will reward the best digital advertising within any gaming platform.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Data and Technology 

Description

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition.

Criteria

Entries should demonstrate: • Evidence of a successful partnership that facilitates value creation for the client, advertiser or brand • How the partnership has evolved to maximize the skillset or platform for each party (e.g. Agency data planning, client first party data and vendor DMP or DSP) • How the partnership has driven success (measurable results and/or competitive advantage for the client

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

There is a huge array of buy side technology vendors in the market. We are looking to reward the best technology solution out there.

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

There is a huge array of sell side technology vendors in the market. We are looking to reward the best technology solution out there.

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Forecasting and reporting will be of interest alongside any other bespoke features particular to the technology.

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For agencies and/or advertisers to show how they have utilized data to drive the success of a campaign. Entries should demonstrate: • Planning, personalization, unification and integration of data (e.g. First party CRM, third party data etc.) • How the data has driven campaign success

Criteria

In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

Rewarding the technology solution which proves most effective for both advertisers and media owners. We are looking for the best attribution solution in the industry with clear evidence of why the solution is better than others available. Entries should demonstrate: • Examples of the solution in action and how it has created greater client satisfaction

Criteria

Judges want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results etc. Please show your impressive figures as evidence of why your technology should win this award

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Sector 

Description

For any financial service including insurance, banking, accountancy, engineering etc.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For work you’ve created for any charity/not-for-profit organizations.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For any retail, ecommerce, and consumer goods business or organization.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For any organization working in the health sector.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For any business in the leisure and travel industry or for any sport business or organization

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For work developed for the entertainment industry.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For work you’ve created for any automotive or transport business.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For any b2b sector organization, service or individual project.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00

Description

For any public sector organization, service, government body, or individual project.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes, proof of effectiveness and organizational impact and measurement. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between July 2020 and July 2021. Entries do not have to be created within this timescale.

S$650.00