The Drum Awards for Digital Advertising APAC nominations

1
Grand Prix

The best in the show...

4
Finance and Professional Services

Description

For any financial service including insurance, banking, accountancy, engineering etc.

0
Best Sell Side Team or Agency

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

2
Best Buy Side Team or Agency

Description

For any team or agency who work in buy side advertising. Who is the best team out there? If you think your team is the best, then make sure you enter this category.

4
Most Effective Use of Affiliate Marketing

Description

For any campaign or project you’ve created that involves affiliate marketing. Your entry should demonstrate strategic vision, innovation and success against objectives.

5
Retail, Ecommerce and Consumer Goods

Description

For any retail, ecommerce, and consumer goods business or organization.

3
Healthcare and Pharma

Description

For any organization working in the health sector.

1
Best In-House Team

Description

This category will reward the best in-house programmatic team. This also includes in-house teams who work in partnership with an agency.

2
Music and Entertainment

Description

For work developed for the entertainment industry.

4
Public Sector

Description

For any public sector organization, service, government body, or individual project.

6
Best Response to Change

Description

This category rewards those companies/campaign that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

2
Media Agency of the Year

Description

For agencies to show how effectively they work with clients. Entries should demonstrate: • Client retention and new business wins • Evidence of a culture of clarity and transparency

0
Travel/Leisure/Tourism/Sports

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

6
Game-Changing Advertising Technology

Description

Our industry is changing and developing at an alarming rate, but what are the game-changers? What are the technologies, platforms, ideas and innovations that are going to make a lasting impact and change the way we do things?

5
Not-for-Profit/Charity

Description

For work you’ve created for any charity/not-for-profit organizations.

4
B2B

Description

For any b2b sector organization, service or individual project.

4
Best Ad Sales Team of the Year

Description

For any programmatic ad sales team. Who are the best team out there? If you think yours sales team is the best, then make sure you enter this category.

4
Rising Star

Description

In this category we want to give recognition to a talented individual who has 3 years' experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something exceptional.

5
Most Effective Programmatic Media Partnership

Description

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition.

0
Best Overall Technology for Programmatic Trading (buy side)

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

3
Best Overall Technology for Programmatic Trading (sell side)

Description

There is a huge array of sell side technology vendors in the market. We are looking to reward the best technology solution out there.

0
Best Audience Measurement Platform

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

7
Most Effective Use of Data

Description

For agencies and/or advertisers to show how they have utilized data to drive the success of a campaign. Entries should demonstrate: • Planning, personalization, unification and integration of data (e.g. First party CRM, third party data etc.) • How the data has driven campaign success.

0
Best Attribution Solution

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

5
Most Effective Use of Branded Content

Description

Show us how you’ve used branded content to improve the success of your client. We’re looking for fresh approaches, quality and effectiveness.

0
Best use of Customer Data Platform

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

3
Best use of Tech in OOH

Description

This category will reward the best agencies incorporating digital out of home into their programmatic strategy. Entries should include how DOOH was used to leverage the campaign and how this had a positive impact on overall results.

3
Adtech for Good

Description

At The Drum, we believe that marketing can change the world. We want to give recognition to AdTech or programmatic campaigns that drives forward socially responsible marketing and brand purpose.

2
Best use of CTV / OTT video

Description

Connected TV (CTV) and OTT Video is taking the digital advertising world by storm. We want to reward the best CTV digital ads and OTT video. Entries should include: • Metrics to show objectives have been fulfilled e.g. video completion rate (VCR) and cost-per completed view (CPCV)

4
Best Omni-Channel Campaign

Description

For agencies to demonstrate how they have bought and implemented a multi-channel campaign. Entries should demonstrate: • Examples of innovation, value to the client, effectiveness of buy • Evidence of a culture of clarity and transparency

0
Best Use of Audio

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

0
Best Anti-Fraud Solution

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

1
Best B2B D&I Program / Initiative

Description

This category will recognize the best D&I programs/initiatives in your company. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives.

6
Best Video Campaign

Description

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

5
Best Mobile Campaign

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. You could provide evidence such as click-through performance, conversions and direct responses.

4
Best Paid Social Campaign

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries could demonstrate: • Examples of click through, conversions and direct responses • Other metrics that show objectives have been fulfilled

6
Most Effective Use of Performance

Description

For an innovative strategy or campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate: • Examples of click through, conversions and direct responses • Other metrics that show objectives have been fulfilled

2
Best Paid Search Campaign

Description

For an innovative strategy or campaign that has engaged the target audience. Entries could demonstrate: • Examples of click-through, conversions and direct responses • Other metrics that show objectives have been fulfilled • Return on investment for a client budget.

1
Best SEO Campaign

Description

Rewarding the most innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Entries should demonstrate metrics that show objectives have been fulfilled

0
Best Cross Platform Campaign

The entries in this category did not reach the standard the judges were looking for and so have not given any nominations.

3
Best Branding Campaign

Description

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these. Entries should demonstrate: • Imaginative use of data • Creative placements • Integration across platforms.

9
Best High Impact Campaign

Description

This category will reward a solid digital advertising campaign that has had a major cut-through, delivering major engagement, impressive sales results or any other metric that would justify as being of high impact.

3
Best Use of Gaming

Description

This category will reward the best digital advertising within any gaming platform.

2
Best Ad Ops Team

Description

Judges will be looking for evidence from the people you work with both internally and externally