Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Sue | Higgs | Executive Director | Dentsu Creative |
Sarah | Watson | Creative | Dentsu Creative |
Nick | O'brien | Creative Director | Dentsu Creative |
Freddie | Mickshik | Creative | Dentsu Creative |
Alex | Fairman | Design Director | Dentsu Creative |
Harry | Prentos | Designers | Dentsu Creative |
Fabrizio | Festa | Designer | Dentsu creative |
Jo | Miller | Designer | Dentsu creative |
Chris | Holiday | Designer | Dentsu Creative |
Lydia | Oldham | Designer | Dentsu Creative |
Paul | Martin | Technical director | Dentsu Creative |
vickie | Fawcett | Marketing Manager | dentsu creative |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Eduardo | Sarmiento | Executive Creative Director | Brunet-García |
Aerien | Mull | Creative Director | Brunet-García |
Colin | Barnes | Associate Creative Director | Brunet-García |
Melissa | Pierce | Senior Art Director | Brunet-García |
Em | Spitler | Art Director | Brunet-García |
Dani | Simmons | Art Director | Brunet-García |
Matt | Namey | Senior Copywriter | Brunet-García |
Bronie | Brunet | Producer | Brunet-García |
Josh | Taylor | Producer | Brunet-García |
Bruce | Cooker | Developer | Brunet-García |
Mike | Haefeli | Developer | Brunet-García |
As a sponsor of Rugby World Cup 2021 in Aotearoa (New Zealand), technology brand
Mastercard had a platform to showcase its continued support of and investment in the
women’s game, through the Player of the Match (POTM) Trophy.
To demonstrate the brand’s cultural understanding, we used the voice of the most powerful
figure in the community, the kaikaranga, to turn every POTM trophy into a living story, that
could speak to future generations of rugby players.
Over 2,080 minutes of gameplay was captured across 6 weeks, edited into bespoke
soundtracks, and embedded into 26 trophies, which were then awarded to the POTM
minutes after the final whistle.
1 in 2 now view Mastercard more positively, due to its understanding of New Zealand culture
and we raised the profile of the game globally, via 60.8M social impressions and 42M total
reach.